Privacy Statement

Custom Dental of McKinney - Dr. Bryce Gates is committed to protecting your privacy and developing technology that gives you the most powerful and safe online experience. This Statement of Privacy applies to the Custom Dental of McKinney - Dr. Bryce Gates Web site and governs data collection and usage. By using the Custom Dental of McKinney - Dr. Bryce Gates website, you consent to the data practices described in this statement.

Collection of your Personal Information

Custom Dental of McKinney - Dr. Bryce Gates collects personally identifiable information, such as your e-mail address, name, home or work address or telephone number. Custom Dental of McKinney - Dr. Bryce Gates also collects anonymous demographic information, which is not unique to you, such as your ZIP code, age, gender, preferences, interests and favorites.

There is also information about your computer hardware and software that is automatically collected by Custom Dental of McKinney - Dr. Bryce Gates. This information can include: your IP address, browser type, domain names, access times and referring Web site addresses. This information is used by Custom Dental of McKinney - Dr. Bryce Gates for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the Custom Dental of McKinney - Dr. Bryce Gates Web site.

Please keep in mind that if you directly disclose personally identifiable information or personally sensitive data through Custom Dental of McKinney - Dr. Bryce Gates public message boards, this information may be collected and used by others. Note: Custom Dental of McKinney - Dr. Bryce Gates does not read any of your private online communications.

Custom Dental of McKinney - Dr. Bryce Gates encourages you to review the privacy statements of Web sites you choose to link to from Custom Dental of McKinney - Dr. Bryce Gates so that you can understand how those Web sites collect, use and share your information. Custom Dental of McKinney - Dr. Bryce Gates is not responsible for the privacy statements or other content on Web sites outside of the Custom Dental of McKinney - Dr. Bryce Gates and Custom Dental of McKinney - Dr. Bryce Gates family of Web sites.

Use of your Personal Information

Custom Dental of McKinney - Dr. Bryce Gates collects and uses your personal information to operate the Custom Dental of McKinney - Dr. Bryce Gates Web site and deliver the services you have requested. Custom Dental of McKinney - Dr. Bryce Gates also uses your personally identifiable information to inform you of other products or services available from Custom Dental of McKinney - Dr. Bryce Gates and its affiliates. Custom Dental of McKinney - Dr. Bryce Gates may also contact you via surveys to conduct research about your opinion of current services or of potential new services that may be offered.

Custom Dental of McKinney - Dr. Bryce Gates does not sell, rent or lease its customer lists to third parties. Custom Dental of McKinney - Dr. Bryce Gates may, from time to time, contact you on behalf of external business partners about a particular offering that may be of interest to you. In those cases, your unique personally identifiable information (e-mail, name, address, telephone number) is not transferred to the third party. In addition, Custom Dental of McKinney - Dr. Bryce Gates may share data with trusted partners to help us perform statistical analysis, send you email or postal mail, provide customer support, or arrange for deliveries. All such third parties are prohibited from using your personal information except to provide these services to Custom Dental of McKinney - Dr. Bryce Gates, and they are required to maintain the confidentiality of your information.

Custom Dental of McKinney - Dr. Bryce Gates does not use or disclose sensitive personal information, such as race, religion, or political affiliations, without your explicit consent.

Custom Dental of McKinney - Dr. Bryce Gates keeps track of the Web sites and pages our customers visit within Custom Dental of McKinney - Dr. Bryce Gates, in order to determine what Custom Dental of McKinney - Dr. Bryce Gates services are the most popular. This data is used to deliver customized content and advertising within Custom Dental of McKinney - Dr. Bryce Gates to customers whose behavior indicates that they are interested in a particular subject area.

Custom Dental of McKinney - Dr. Bryce Gates Web sites will disclose your personal information, without notice, only if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on Custom Dental of McKinney - Dr. Bryce Gates or the site; (b) protect and defend the rights or property of Custom Dental of McKinney - Dr. Bryce Gates; and, (c) act under exigent circumstances to protect the personal safety of users of Custom Dental of McKinney - Dr. Bryce Gates, or the public.

Use of Cookies

The Custom Dental of McKinney - Dr. Bryce Gates Web site use "cookies" to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a Web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.

One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the Web server that you have returned to a specific page. For example, if you personalize Custom Dental of McKinney - Dr. Bryce Gates pages, or register with Custom Dental of McKinney - Dr. Bryce Gates site or services, a cookie helps Custom Dental of McKinney - Dr. Bryce Gates to recall your specific information on subsequent visits. This simplifies the process of recording your personal information, such as billing addresses, shipping addresses, and so on. When you return to the same Custom Dental of McKinney - Dr. Bryce Gates Web site, the information you previously provided can be retrieved, so you can easily use the Custom Dental of McKinney - Dr. Bryce Gates features that you customized.

You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the Custom Dental of McKinney - Dr. Bryce Gates services or Web sites you visit.

Security of your Personal Information

Custom Dental of McKinney - Dr. Bryce Gates secures your personal information from unauthorized access, use or disclosure. Custom Dental of McKinney - Dr. Bryce Gates secures the personally identifiable information you provide on computer servers in a controlled, secure environment, protected from unauthorized access, use or disclosure. When personal information (such as a credit card number) is transmitted to other Web sites, it is protected through the use of encryption, such as the Secure Socket Layer (SSL) protocol.

Changes to this Statement

Custom Dental of McKinney - Dr. Bryce Gates will occasionally update this Statement of Privacy to reflect company and customer feedback. Custom Dental of McKinney - Dr. Bryce Gates encourages you to periodically review this Statement to be informed of how Custom Dental of McKinney - Dr. Bryce Gates is protecting your information.

Contact Information

Custom Dental of McKinney - Dr. Bryce Gates welcomes your comments regarding this Statement of Privacy. If you believe that Custom Dental of McKinney - Dr. Bryce Gates has not adhered to this Statement, please contact Custom Dental of McKinney - Dr. Bryce Gates at bgates@customdentalusa.com. We will use commercially reasonable efforts to promptly determine and remedy the problem.

OMNIBUS Rule -HIPAA NOTICE OF PRIVACY PRACTICES for the Facility of: Custom Dental of McKinney

Effective February 16, 2026

THIS NOTICE DESCRIBES HOW MEDICAL INFORMATION ABOUT YOU MAY BE USED AND DISCLOSED AND HOW YOU CAN GET ACCESS TO THIS INFORMATION. PLEASE REVIEW IT CAREFULLY

For purposes of this Notice, “we,” “our,” and “us” refer to the health care facility named above. “You” and “your” refer to our patients or their authorized legal representatives. We are committed to protecting the privacy of your Protected Health Information (PHI). We follow the Health Insurance Portability and Accountability Act (HIPAA), its implementing regulations, and all amendments, including the 2026 revisions concerning Substance Use Disorder (SUD) treatment information governed by 42 CFR Part 2.

Our Responsibilities

We are required to:

• Maintain the privacy of your PHI, including SUD information that may carry extra confidentiality protections under 42 CFR Part 2
• Provide you with this Notice of our legal duties and privacy practices
• Notify you following a breach of unsecured PHI
• Follow the terms of this Notice

HOW WE MAY USE AND DISCLOSE YOUR PHI WITHOUT YOUR WRITTEN AUTHORIZATION

• Treatment: We may use and share your PHI with other dentists, physicians, or health care professionals who are treating you. Example: We send X-rays to a specialist for a consultation
• Payment: We may use and share your PHI to bill and get payment from health plans or other entities. Example: We submit information to your dental plan to obtain payment
• Health care operations: We may use and share your PHI to run our practice, improve your care, and contact youwhen necessary. Example: Quality assessment, auditing, or customer service
• Public health and safety: We may share PHI for public health reporting, to report abuse or neglect, to avert aserious threat to health or safety, or for product recalls, as permitted by law
• Health oversight and law enforcement: We may share PHI with health oversight agencies, for law enforcement purposes, or as required by a court or administrative order, subpoena, or similar process, as permitted by law
• Research: We may use or share PHI for research under specific conditions approved by an Institutional Review Board or privacy board, or with your authorization
• Workers’ compensation and other government functions: We may share PHI for workers’ compensation claims and for specialized government functions as permitted by law
• Business associates: We may share PHI with third parties who provide services for us (business associates) under contracts requiring them to protect your information

USES AND DISCLOSURES THAT REQUIRE YOUR AUTHORIZATION

• Most uses and disclosures of psychotherapy notes (if any)
• Marketing communications, sales of PHI, and other uses not described in this Notice
• Sharing your PHI for purposes not permitted by law without your written permission

YOUR RIGHTS REGARDING YOUR PHI

• Right to access: You can ask to see or get an electronic or paper copy of your dental record and other PHI we have about you. We will provide a copy or a summary of  your health information within required time frames and may charge a reasonable, cost-based fee
• Right to request an amendment: You can ask us to correct information you think is incorrect or incomplete. We may say “no,” but we will tell you why in writing within 60 days
• Right to request restrictions: You can ask us not to use or share certain PHI for treatment, payment, or healthcare operations. We are not required to agree, except when you pay out-of-pocket in full and request that we not share information with your health plan for that service
• Right to request confidential communications: You can ask us to contact you in a specific way (for example,home or office phone) or to send mail to a different address
• Right to an accounting of disclosures: You can ask for a list of certain disclosures we have made of your PHI forthe six years prior to your request
• Right to a paper copy of this Notice: You can ask for a paper copy of this Notice at any time
• Right to choose a personal representative: If you have given someone medical power of attorney or if someone is your legal guardian, that person can exercise your rights and make choices about your health information, consistent with applicable law

OUR DUTIES

• We are required by law to maintain the privacy and security of your PHI. We will let you know promptly if a breach occurs that may have compromised the privacy or security of your PHI
• We must follow the duties and privacy practices described in this Notice and give you a copy of it
• We will not use or share your information other than as described here unless you tell us we can in writing. If you tell us we can, you may change your mind at any time

SPECIAL NOTICE ABOUT SUBSTANCE USE DISORDER (SUD) RECORDS (42 CFR PART 2):

If we create, maintain, or receive SUD records protected by 42 CFR Part 2, those records are subject to additional protection. Part 2 prohibits us from using or disclosing SUD records for many purposes without your written consent, including certain treatment, payment, and health care operations. Part 2 records generally may not be used or disclosed in civil, criminal, administrative, or legislative proceedings against you without your written consent or a specific court order. You may revoke your consent as permitted by Part 2. We may combine this notice with Part 2 Patient Notice so long as all required elements are included. 

FUNDRAISING COMMUNICATIONS:

If we contact you for fundraising, you will have a clear opportunity to opt out of receiving further communications. We will not use or share 42 CFR Part 2 SUD records for fundraising without your written consent.

QUESTIONS AND COMPLAINTS:

If you have questions or want to exercise your rights, contact our Office Manager or
You may file a complaint with:
U.S. Department of Health & Human Services — Office for Civil Rights
200 Independence Ave., SW 
Washington, DC 20201 
Phone: 877-696-6775

SMS Terms & Conditions Effective August 01, 2025

By opting in to receive SMS messages from Custom Dental of McKinney, you agree to the following terms:

1. SMS Messaging Service

By providing my phone number, I consent to receive SMS text messages from Custom Dental of McKinney for appointment reminders, marketing messages, and general two-way communication. Msg frequency varies. Msg & data rates may apply. Reply HELP for support. Reply STOP to opt out.

2. Message Frequency

You will receive up to 8 messages per month.

3. Message and Data Rates

Message and data rates may apply based on your mobile carrier’s terms.

4. Privacy Policy

Your information will be handled in accordance with our Privacy Policy, which can be viewed above.

5. Opt-Out Instructions

You can opt out at any time by replying “STOP” to any SMS message. Reply HELP for support. You may also contact us directly at 469-535-2111.

6. Liability

We are not responsible for any charges, errors, or delays in SMS delivery caused by your carrier or third-party service providers. By opting in, you confirm that you are the owner or authorized user of the phone number provided and that you are at least 18 years old.